Should I Consider Using Digital Signage?

In today’s fast-paced world, businesses need to stay ahead of the game when it comes to marketing and advertising. Traditional methods of advertising, such as print ads and billboards, are no longer enough to capture the attention of customers. This is where digital signage comes in. Digital signage is an innovative way of displaying information, ads, and other content using digital screens. In this article, we will explore the benefits of digital signage and why you should consider it for your business.

Increased Visibility

One of the primary benefits of digital signage is increased visibility. Digital signs are more eye-catching than traditional signage, and they can attract attention from a distance. With digital signage, you can display dynamic content such as videos, animations, and graphics. This helps to capture the attention of your target audience and keep them engaged.

Digital displays capture 400% more view than static displays.

Aaron, Maxwell, “27 Digital Signage Statistics for 2021 That Prove It Works: Infographic”, Screenfluence, https://www.screenfluence.com/blog/2020/11/17/27-digital-signage-statistics-for-2021-infographic/

Cost-Effective

Digital signage is also cost-effective compared to traditional advertising methods. Once you have invested in digital signage, you can create and display content as many times as you like without incurring additional costs. This makes it an excellent option for businesses that want to save money while still promoting their products and services. So, if you compare it to simply getting one set of flyers printed up, then the digital sign will be more expensive. However, when it comes time to update that flyer, you won’t have to get all new flyers printed up and distributed, you simply need to upload the new content to your digital display.

On face value, your initial expenditure on digital signage is probably going to cost more than creating, printing and distributing a poster. But that is if we just look at the physical costs of printing and even perhaps the distribution of the material to the right location(s). We need to also consider the cost of content creation, how often this needs to change, how many locations need to be considered and who will be responsible for the design and management. 

“Is Digital Signage More Expensive Than Traditional Print Media? Let’s Explore the Facts”, Signagelive, https://signagelive.com/is-digital-signage-more-expensive-than-traditional-print-media-lets-explore-the-facts/

Flexibility

Digital signage is incredibly flexible and versatile. You can change the content displayed on the screens quickly and easily. This means that you can tailor your message to suit different audiences or events. You can also display a variety of content, such as videos, images, text, and social media feeds.

Increased Sales

Digital signage can help to increase sales by promoting products and services directly to customers. You can display special offers, promotions, and discounts on your screens to encourage customers to make a purchase. Digital signage can also be used to upsell products or highlight new items on your menu or in your store.

80% of brands that use digital signage record a substantial increase in sales, up to 33%.

Aaron, Maxwell, “27 Digital Signage Statistics for 2021 That Prove It Works: Infographic”, Screenfluence, https://www.screenfluence.com/blog/2020/11/17/27-digital-signage-statistics-for-2021-infographic/

Improved Customer Experience

Digital signage can improve the customer experience by providing helpful information and entertainment. You can display information about your products, services, and promotions, as well as useful tips and advice. Digital signage can also be used to entertain customers while they wait, reducing perceived wait times and improving overall satisfaction. You can also display real-time information that your customers may find useful or interesting such as the current weather, recent news, or social media feeds.

Conclusion

In conclusion, digital signage offers numerous benefits for businesses of all sizes. From increased visibility and cost-effectiveness to improved customer experience, digital signage is an excellent investment for any business looking to stay ahead of the game in today’s competitive market. So why not consider digital signage for your business today?

If you are considering digital signage, there are lots of options out there. Contact us and we can help you navigate this process to select the option which best fits your need as well as ensure the implementation goes smoothly.

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